Genoa, world's first city to have an olfactory logo: the fragrance "Genova"
is diffused in a unique, never-seen-before, 2 kilometer olfactory path around the Superb's old town,
in occasion of a first time worldwide, starting from September 12th, until October 13th:
Scent of Genoa, World's First Scented City.
Among basil and aromatic herbs, the exclusive scent, born thanks to the creativity of the genoese start-up Euthalia Fragrances, embraces different olfactory notes that represent the symbols of Genoa and the Liguria region. More than five hundred liters of fragrance are going to perfume ten different stages of the heart of the Ancient Genoa.
A fragrance inspired to the unique aromas of Genova and Liguria Region,
able to capture their perfumes, suspended between land and sea and that will be
diffused, from September 12th to October 13th,
along thealleys of The Superb Old Town, at the Genoa International Airport,
at the Maritime Station and at the Salone Nautico - International Boat Show which,
for the first time in its history, is going to have its official fragrance.
For the first time worldwide a city has its own official perfume: a sensorial suggestion diffused through an olfactory path longer than two kilometers around the historic gems of the old town. The ten stages of the Ancient City that are going to be "scented" by more than 500 liters of the "Genova" scent, placed in more than two-hundred magnum size 2.5 liters stick diffusers, are Via di Scurreria, Via San Lorenzo, Via Luccoli, Via XXV Aprile, Via Roma, Galleria Mazzini, Via di Canneto il Lungo, Piazza delle Erbe, Via Banchi e Via Sottoripa.
The scent "Genova" was born thanks to the creativity of three young genoese entrepreneurs,
with the aim to make The Superb even more attractive, beautiful and welcoming through an
event that has never be seen before in any other city in the world.
«It is a scent created ad hoc - says Martino Gavazzi, Euthalia Frangrances Ceo - which embraces the perfumes of the City of Genoa and of the Liguria Region: from basil to aromatic herbs andspices, heritage of the commercial tradition of The Maritime Republic of Genoa». Basil is only one of the head notes of the fragrance, together with mint, orange, bergamot and eucalyptus. The heart notes, which come out as soon as the head notes vanish, are rosemary, lavender, coriander, pine and clove. To conclude, the base notes: thyme, marjoram, savory and jasmine. «We have been working on this project for months - Gavazzi continues - in order to create not only a fragrance, but also a symbol, able to express the nature of our city and that can literally "furnish in an olfactory way" the city of Genoa».
A big project with a strong impact, obtained thanks to the collaboration of the different institutions acting in our Region. «Liguria is a land full of sensations and emotions - Giovanni Toti, President of the Region Liguria, says - made of views and amazing cities that fills hearts and eyes, and typical, delicious dishes that make Liguria the home of taste, and many unique aromas that welcome our tourists, from the perfume of basil and the magical pesto sauce, to the citruses that grow in our Riviera, till the smell of the sea and the maritime pines. Glad that this innovative initiative focuses on the perfumes of our land: this year, the ten thousands of visitors of the Salone Nautico Internazionale - Genoa Boat Show, will be welcomed also by a fragrance that holds the spirit of Genoa».
More than two-hundred stick diffusers are going to spread five-hundred liters of the the fragrance "Genova". «In this project - Marco Bucci, Mayor of the City of Genoa says - there is all the magnificence and beauty of Genoa: the scent of our land that goes along with the radiance of the Old Town, together with the genius of young entrepreneurs that thanks to this brilliant idea have showed their love for their city. The City of Genoa can just say Thanks for this amazing initiative that will make even more unique the streets and alleys where everyday thousands of tourists walk by».
Euthalia Fragrances has developed the project "Genova Profumata" with the help of the Municipality of Genoa, Liguria Region and Confcommercio Genova. Gruppo Boero, Circolo - A and Ett - People and Technology are the sponsors of this project, while the other partners are Camera di Commercio Genova, Gruppo Giovani Imprenditori Confocommercio Genova e Confesercenti Genova. The collaboration includes also the support of Stazioni Marittime, Aeroporto di Genova, Marina Genova e Simone Paoletti Architettura. Euthalia Fragrances is also technical partner of the 59th Salone Nautico Internazionale - Genoa International Boat Show.
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