A walking route through the Palazzi dei Rolli along the Scent of Genoa 2026 trail: five kilometres through Genoa’s historic centre, to be experienced through the sense of smell as well.

Perfume of Genoa: the top, heart and base notes of the olfactory signature created by Euthalia, blending basil, aromatic herbs and the Ligurian hinterland.

Home fragrance shop in Genoa: the new Euthalia Fragrances flagship in Piazza della Meridiana, open daily. Reed diffusers, candles and room sprays.

Genova Profumata 2026 presentation: Mayor Silvia Salis and local institutions on the new edition, its numbers and the 5 km scented route.

Scent of Genoa 2026 returns from September 10 to October 18: five kilometres through Genoa’s historic centre, infused with the city’s signature fragrance.

Understanding how an artisan fragrance is born isn't just curiosity: it's the most direct way to understand why certain fragrances are different from others.