Some events are not simply trade shows, but true turning points. For Euthalia Fragrances, Maison&Objet was exactly that: the start of the year lived with energy, vision, and an emotional charge we will carry with us for a long time.
Paris welcomed us with that unique blend of international pace and creative sensibility that makes this fair a privileged observatory for those working in design, décor, and hospitality. For us—who interpret the art of living through the language of scent—it was the ideal setting to open 2026 in the most intense way: meeting people, listening to markets, gathering confirmations, and embracing new perspectives.
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A year beginning with energy and vision
From the very first days, the Euthalia Fragrances stand became a lively, constant meeting point. Not only because of the flow of visitors, but because of the quality of the conversations: genuine, attentive, and often surprisingly deep.
Buyers, distributors, interior designers, hospitality professionals, concept stores, and new potential partners from all over the world stopped by to discover our olfactory universe. When a project is born from a clear vision, you can feel it immediately—in the questions, in the attentive gaze, in the curiosity of those who want to understand what lies behind a collection, a composition, an aesthetic.
The stand: a recognizable signature
One of the most commented-on elements—and the one that moved us the most—was the stand itself: iconic, recognizable, coherent. Not a simple “container,” but a statement of identity.
Maison&Objet is a demanding stage: here, every detail speaks, every choice is read and interpreted. Seeing our space become a true signature, capable of conveying style and character at first glance, was one of the strongest satisfactions.
Many visitors told us they recognized Euthalia “from afar,” thanks to a clean, sharp, distinctive aesthetic imprint. And for a brand that works with the invisible, there is no greater compliment than being instantly recognizable at first sight.
The most requested fragrances: identities that leave a mark
If the stand captured attention, it was the fragrances that turned curiosity into enthusiasm. During the fair, we clearly perceived which compositions received the greatest spotlight, becoming the protagonists of stories, trials, comparisons, and requests.
Oud Rose confirmed its magnetic allure: a rare balance between intensity and refinement, able to attract both those who love warm, resinous notes and those seeking an elegant, contemporary signature.
Alongside it, Oud Rubis immediately sparked the imagination: intense, vibrant, with a bold character that cannot go unnoticed—and precisely for that reason, it stays in the memory.
Among the most appreciated discoveries, Silken Pear won hearts with its sophisticated delicacy: a luminous, clean freshness—never banal—that spoke to very different audiences. It is one of those fragrances that may feel simple at first impact, yet reveals complexity and care as you live with it.
Then Muse Tuberose, sensual and enveloping, captivated anyone looking for a generous, full floral presence—almost theatrical in its elegance. Finally, Jasmine and Berries, surprising and contemporary, impressed with its ability to blend brightness and depth in a playful yet undeniably refined way.
Beyond bestsellers: appreciation for the entire collection
That said, it would be unfair to reduce Maison&Objet to “five protagonists.” The strongest message we received was different: the entire collection was perceived as coherent, meticulous, and distinctive.
Many visitors spoke of a “signature,” of “identity,” of “recognizability.” And that is the core of our work: creating fragrances that are not only pleasant, but that build a language, an atmosphere, a stylistic choice.
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International meetings and feedback that becomes direction
Maison&Objet was also the place for meaningful meetings with partners already close to the brand, as well as with new interlocutors who may open exciting scenarios. In a global market, the value of a fair lies not only in “showing,” but in understanding: understanding what markets are looking for, which needs are emerging, which sensibilities are evolving.
We gathered precious feedback, sharp observations, and insights that will accompany our next decisions. And this is where enthusiasm becomes method—because the energy of these days does not remain a memory, but turns into direction.
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A new collection revealed… but not yet announced
Within this journey, there is also a detail that makes us especially happy: at Maison&Objet we unveiled a wonderful new collection, welcomed with great curiosity and overwhelmingly positive reactions.
We cannot officially announce it yet—and perhaps it is precisely this anticipation that makes it even more desirable—but we can say one thing with certainty: what is coming represents a new chapter that remains coherent with our vision, and we cannot wait to share it with you when the time is right.
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A clear signal for 2026
We close this experience with gratitude and momentum. Gratitude to everyone who stopped by, who gave us their time and attention, who recognized a true value in our work.
And momentum, because Maison&Objet reminded us—once again—how powerful scent can be as a language of living: a language that connects cultures, expresses identity, and creates immediate bonds.
2026 has begun with a clear signal: Euthalia Fragrances is ready to take its vision even further. And for us, this is only the beginning.