2026 for Euthalia Fragrances begins in Paris, with one of the year’s most significant events for those working in design, décor, and international hospitality. From January 15 to 19, we will be at Maison&Objet, at the Parc des Expositions de Villepinte, to start the new season with a presence that, for us, carries the weight of a statement: to grow, strengthen, and take ever further the vision of a Genoa-based brand that has chosen scent as the contemporary language of living.
Inizio
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Maison&Objet is a privileged observatory. Here, visions, sensibilities, and markets intersect; here, interior designers, buyers, and hospitality professionals look for brands capable not only of “following” an aesthetic, but of building an identity. In this context, Euthalia Fragrances presents its most authentic signature: home fragrance as a language, as an atmosphere, as an integral part of the project.
The stand as a signature: the evolution of a recognizable idea
Each edition of Maison&Objet is a new chapter in a signature many recognize at first glance: the Euthalia Fragrances stand. A structure that is both scenographic and essential, which over the years has become a reference point along the fair’s aisles and, for us, a precise way to tell the story of the maison without compromise.
The concept begins with a simple yet radical gesture: the dematerialization of the walls. Volumes do not impose themselves through rigid surfaces; instead, they are built through fabrics that filter, veil, and add depth. The result is an environment that changes as you move through it: perspectives opening up, light partitions, carefully calibrated transparencies. It is a natural invitation to step inside, slow down, and linger.
Completing the scenography are the plays of light: not merely “functional” lighting, but a true direction. Light glides across textures, sculpts solids and voids, creates elegant chiaroscuro, and highlights shapes and details with an almost theatrical precision. The effect is immediate: the space is recognizable from afar and, once inside, it envelops you with the same discretion with which a well-crafted fragrance signs an interior.
This is where the exhibition concept meets the essence of Euthalia: a minimal yet distinctive aesthetic, capable of transforming matter—and the invisible—into atmosphere. A stand conceived not only to showcase a collection, but to let it be experienced.
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Where to find us
HALL 6 | L29
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It will be a pleasure to welcome you and devote the time needed for a complete visit: because a fragrance, like a well-designed interior, cannot be understood in an instant. It must be explored.
An opportunity to meet our international network
Each edition of Maison&Objet is, for us, a key moment of the year: a full agenda of meetings with partners, buyers, and professionals from different markets, with different needs, and one element in common—an attention to authentic quality.
2026 begins this way too: through concrete conversations, aligned visions, and projects that take shape. At the fair we will meet international partners, distributors, and retail realities, as well as architects, interior designers, and hospitality operators who increasingly choose fragrance not as an “accessory,” but as an integral part of a space’s identity. It is an important cultural shift: scent is finally entering the vocabulary of design with the same dignity as materials, light, and proportions.
The invisible that signs an interior
Home fragrance is a discreet yet decisive presence: it is not seen, yet it is remembered. This is why we like to speak of a “signature,” rather than simply a scent. A signature should not be loud: it must be coherent, recognizable, and able to endure.
Over the past years we have worked to build a collection that dialogues with contemporary interiors: essential lines, a minimal yet distinctive aesthetic, and olfactory research conceived to transform space without overpowering it. At Maison&Objet we will present this approach in its most complete form: a journey that tells our brand through raw materials, nuances, balance, and persistence.
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2026 nouveautés: a preview of what is to come
Maison&Objet will also be the first stage of the year to share some of the directions that will accompany Euthalia throughout 2026. Without revealing too much, we can tell you that the new year will be marked by three key words:
- Collection expansion
We are working on new olfactory creations conceived for different spaces and sensibilities, always in the name of refinement and Euthalia’s recognizability: compositions designed to live in space, not to “pass by” in an instant.
- New formats and new experiences
2026 will also be an important year for the evolution of our offerings, with particular attention to usage and object presence. When a product belongs in the home, design is not a frame: it is part of the experience.
- An even clearer narrative, from point of sale to project
We want to make our world increasingly legible: whether you are a retail partner, a professional, or an enthusiast, our goal is to offer tools and content that help you choose, combine, and elevate fragrance consciously.
At the fair, you will be able to discover these evolutions in preview, understand their meaning, and imagine with us how to bring them into your spaces and your markets.
Fragrance as the language of design
Maison&Objet is a meeting point between aesthetics, innovation, and research. For Euthalia Fragrances, being present means reaffirming our international vocation and strengthening a path that looks to the future with ambition and coherence.
Fragrance thus becomes a universal language of contemporary design, able to dialogue with architecture, interior décor, and lifestyle. This January, Paris will be infused with Euthalia’s olfactory atmospheres: an invitation to live an experience that goes beyond fragrance, to enter a world of emotions, elegance, and inspiration.
