Summer invites us to slow down. Whether your holidays destination is the coast or the mountains, a holiday is never just a place: it’s a feeling, a color, a temperature. And just like lighting, materials, or furniture, scent plays a key role in defining and enhancing the atmosphere around us.
Holidays
In this sense, home fragrances become a design element — an integral part of how we inhabit a space, even temporarily. Choosing the right scent goes beyond personal preference: it should be in harmony with the architecture, the natural landscape, and the season. That’s why a coastal retreat and a mountain hideaway require entirely different olfactory families, each capable of capturing and expressing the essence of place.
Scenting a seaside home: freshness, lightness, clarity
holidays
Marine environments call for airiness and openness. Interiors are often minimal and filled with natural light, surrounded by the scent of salt, citrus, and sun-warmed stone. Here, fragrance must support the feeling of brightness and freshness — bridging indoors and outdoors with fluidity and ease.
Marine, citrus, and aromatic families are the ideal choice: they evoke sea breezes, coastal herbs, and the vibrant simplicity of Mediterranean nature.
Take Blue Zest, for example: its lively blend of Italian citrus and marine accords transforms any interior into a sensory extension of the coast — crisp, luminous, and refreshing.
Aromatic fragrances, on the other hand, are a celebration of wild Mediterranean vegetation. Basil, rosemary, thyme, and lavender bring structure and freshness to spaces, ideal for coastal homes, villas surrounded by greenery, or boutique hotels overlooking the sea. Scents like Genova, emblem of the Ligurian Riviera, or Herbes Sauvages, with its vivid herbal bouquet, offer a deep connection with the landscape.
Those who prefer something more fruity and playful will find inspiration in the fruity and floral families — perfect for conveying the joy of summer. Ficus Apuliae balances the green freshness of fig leaves with the warmth of ripe fruit, evoking southern orchards under the sun. Vanilla Peach celebrates the sweetness of peach and apricot in a golden, sunlit composition. Silken Pear, light and elegant, interprets freshness with restraint and poise, while Fleur de Bali delivers the subtle grace of tea leaves and exotic flowers in a barely-there floral mist.
And for those seeking a more sensual, energetic touch, Zanzibar brings the spicy brightness of black pepper and red berries, paired with a woody base and aromatic opening of myrtle — ideal for sultry coastal evenings or contemporary seafront spaces.
Scenting a mountain home: warmth, structure, intimacy
holidays
In the mountains, everything changes. Spaces are more introspective, textures more tactile, and materials like wood and stone dominate. Even in summer, the air is fresh and grounding. Here, fragrance should not cool — it should embrace. It should create a sense of comfort and presence, enhancing the architectural depth of the environment.
Amber, woody, and leather fragrance families are perfect in this setting. They bring richness, character, and a sense of belonging.
Ambre Noir expresses a timeless elegance through its resinous warmth — ideal for chalets with Nordic aesthetics or refined interiors nestled in nature.
If the space calls for something more rustic or bold, leathery and dark woody notes are the answer. Mississippi Blues, with its distinctive leather and deep woods, brings a grounded and masculine energy, while Bouquet Royal opens with fruity notes of grape and raspberry, unfolding into a robust, structured woody base — a refined choice for mountain homes with a classic soul.
For a gentler and more enveloping scent, Cashmere Delight offers a creamy, cocooning experience. It’s the olfactory equivalent of a soft throw — perfect for reading by a window or enjoying a quiet afternoon indoors.
Those drawn to intensity and sophistication will appreciate the boldness of the oud family. Oud Rose, enriched with rose and saffron, delivers warmth and elegance, while Nefertiti Oud leans into a more gourmand, daring territory — ideal for luxurious mountain lodges or interiors with dramatic flair.
Every place has its essence. Every scent has its space.
Choosing a fragrance for your holiday isn’t just a personal indulgence — it’s a way of enhancing your experience of space. To scent is to inhabit sensorially. It is to give physical presence to memory. In this sense, Euthalia Fragrances are not just perfumes — they are tools of interior storytelling, crafted for those who see beauty as a lifestyle.
Whether your journey takes you to the sea or the mountains, discover the fragrance that will accompany your most treasured summer moments — available online or at our boutique in Genoa, Via di Scurreria 40r, just steps from the Cathedral of San Lorenzo.
Because the right scent doesn’t just fill a room — it makes it unforgettable.