The inauguration of the new Euthalia Fragrances showroom marks an important chapter for the brand: not just a change of address, but a statement of identity. A project that brings together aesthetics, craftsmanship, design, fragrance culture, and the charm of one of the most scenic historic palaces in Genoa’s city center.
Located inside Palazzo Cosmo Centurione — an authentic jewel among the Palazzi dei Rolli — the new showroom has been inaugurated within an 18th-century frescoed hall. Its decorated walls, ornate ceilings and the soft light reflecting over gilded stuccoes created a space that is not merely a backdrop, but an integral part of the experience.
From the very first step inside, guests felt they were entering something different: a place where the language of fragrance blends with art, architecture, and sensory design.
An Immersive Experience in the Heart of the Rolli Palaces
To understand the value of this location, one must appreciate what the Palazzi dei Rolli represent for Genoa.
Listed as UNESCO World Heritage since 2006, the Rolli were the noble residences of the ancient Republic of Genoa: palaces owned by the most influential families, selected through a public roster (“rollo”) to host ambassadors, dignitaries, royalty and prominent visitors.
This unique system — unparalleled in Europe — turned Genoa into a city capable of offering hospitality of the highest level through the architectural excellence of its private homes.
These palaces were designed not only to impress, but to embody the cultural and commercial strength of the Superba.
Among them, Palazzo Cosmo Centurione stands out for its refined interiors: frescoed rooms, baroque decorative schemes, and the distinctive luminosity of Genoese 17th-century architecture. A place that carries centuries of history, artistry, and hospitality.
Euthalia chose this setting not for a purely aesthetic effect, but for the dialogue it enables: between past and present, cultural heritage and contemporary design, the intimacy of fragrance and the grandeur of architecture.
During the event, the frescoed hall was transformed into an immersive stage.
At the center of the experience were the luminous fabric columns infused with fragrance — true sensory installations guiding guests on a circular path of olfactory exploration.
Five Senses, One Direction: The Euthalia Fragrances Journey
Alongside the light installations, each fragrance featured during the event was paired with an edible interpretation designed to mirror its olfactory structure.
Not an imitation of the perfume, but a complementary expression of its character.
Oud Rose — discovering its delicate side
For Oud Rose, one of the brand’s signature creations, a warm infusion of rose petals, saffron and spices was prepared.
The goal: to illuminate its most delicate floral nuances, often overshadowed by the intensity of the oud accord.
Nefertiti Oud — depth and warmth
Nefertiti Oud was interpreted through a dark chocolate and coffee praline created especially for the event by Lavoratti, a Ligurian excellence in the chocolate industry.
The richness of the chocolate echoes the density of woods and resins, while the coffee adds a warm, bitter vibration that mirrors the sensual depth of the fragrance.
Spicy Gingerbread — the essence of the festive season
Spicy Gingerbread, the most festive of the three, was paired with a custard cream topped with gingerbread crumble.
A comforting, warm moment designed to evoke the cozy, familiar atmosphere at the heart of the fragrance.
Art, Light, Design: A New Language for Home Fragrances
The event was not just an inauguration:
it was a manifesto of Euthalia’s vision for the future.
A new way of experiencing home fragrance — where aesthetics, interior design and daily rituals converge in a single expressive language.
The luminous columns, conceived as sculptural elements capable of hosting and diffusing scent, recall contemporary art installations.
The dialogue between the opulence of the frescoes and the minimalist Euthalia aesthetic created an elegant contrast: a meeting point between tradition and modernity.
For architects, interior designers and styling professionals, the event showcased how home fragrance can become an integrated component of a spatial project: shaping atmosphere, influencing perception, and interacting with light and materials.
No longer a simple decorative complement, but a design language.
A New Beginning
The inauguration of the new showroom was not merely a celebratory moment:
it demonstrated how Euthalia Fragrances can evolve by reinterpreting its identity through space, installations, and sensory narratives.
This new environment will become a reference point for presentations, meetings, training sessions, olfactory insights, design-focused encounters and all activities reflecting the brand’s vision.
A place for dialogue, creativity, and inspiration — for those who live and love fragrance, design, culture, and contemporary lifestyle.
The inauguration was only the first step:
Euthalia Fragrances new home is ready to shape the next chapters of our story.