In the heart of the Langhe, among rolling hills shaped by vineyards and the woods that guard the region’s most precious treasure, the opening weekend of the International Alba White Truffle Fair has just come to a close — a celebration of Italian excellence admired all over the world. Within this unique setting, where nature, culture, and tradition intertwine, Euthalia Fragrances once again signed the event’s olfactory identity with Bianco d’Alba, the home fragrance that captures the purest and most sophisticated soul of the Langhe.
After last year’s success, Bianco d’Alba returned as the official olfactory identity of the Fair, confirming its role as a symbol of elegance and authenticity. Its discreet yet enveloping presence guided visitors through a sensory journey that evoked — in a single breath — the charm of the hills and the richness of a land designated as a UNESCO World Heritage Site.
An olfactory tribute to the land of the Langhe
Bianco d’Alba was born from the desire to translate into fragrance the most intimate essence of the Langhe: a land that speaks through details, through the scents of the undergrowth, the morning dew, and the warmth of the earth after the rain. Its refined and contemporary character combines a delicate note of white truffle — a tribute to the extraordinary gastronomic excellence that made Alba famous worldwide — with woody, earthy, and musky accords that give the composition balance and depth.
The result is a fragrance of great elegance, capable of recreating in every space the suggestion of an autumn landscape in the Langhe, where nature merges with art and memory. Each accord tells the story of this land’s understated beauty — the moisture of the soil, the scent of ancient trees, the soft touch of fallen leaves, and the golden light of autumn afternoons.
A project that unites fragrance, culture, and territory
The collaboration between Euthalia Fragrances and the International Alba White Truffle Fair is not just symbolic: it represents a synergy between craftsmanship, design, and territory. Bianco d’Alba perfectly reflects the aesthetic and cultural language of the Fair, an event that every year attracts thousands of visitors, gourmets, art lovers, and lifestyle enthusiasts from around the globe.
The olfactory experience proposed by Euthalia complements the visual and culinary experience of the event: among the aromas of freshly unearthed truffles and the wines from nearby vineyards, Bianco d’Alba becomes a narrative thread — an invisible presence that envelops the fair in a unique sensory atmosphere. It’s proof that fragrance, just like wine or cuisine, can become a cultural expression of a place.
Bianco d’Alba: natural elegance and contemporary design
Like all Euthalia Fragrances creations, Bianco d’Alba is the result of artistic research that unites formal purity with emotional depth. Available as a diffuser or room spray, it is designed to integrate seamlessly into luxury interior design settings, where every detail contributes to harmony and atmosphere.
It is more than a home fragrance — it’s a statement of style, a refined gesture that transforms space into an experience. Its discreet elegance makes it ideal for warm, welcoming environments — such as living rooms, hotel lobbies, and boutiques — but also for contemporary spaces where minimalist design meets natural materials and tactile finishes.
The magic of the opening weekend
During the October 11–12 opening weekend, the streets of Alba came alive with visitors from all over the world, drawn by the allure of the white truffle and the unmistakable atmosphere of the Fair. Bianco d’Alba accompanied this celebration with its elegant, distinctive olfactory presence, diffused throughout key areas of the event.
Walking among the stalls, tastings, and cultural initiatives, one could perceive an invisible thread connecting the fragrance to the land itself: the same soil that nurtures the truffles, the same autumnal air, the same sense of authenticity and natural beauty. A perfect harmony of place, material, and spirit — the kind only a fragrance of true character can evoke.
An experience to live — and to take home
Bianco d’Alba is not only the Fair’s official fragrance but also an invitation to carry the essence of the Langhe wherever you go. It tells the story of balance — between strength and delicacy, roots and modernity, tradition and innovation — the very values that define both the Fair and the identity of Euthalia Fragrances.
After last year’s success, its renewed presence as the official scent of the event stands as a recognition of excellence: a celebration of Italian beauty in all its forms. It’s a bond that unites the worlds of luxury, design, and nature — demonstrating that scent can be one of the most powerful forms of cultural storytelling.
As the Fair continues over the coming weekends, welcoming visitors from across the globe, Bianco d’Alba remains its most subtle and poetic voice — an olfactory symbol that captures the beating heart of the Langhe and the timeless magic of this extraordinary land.