China: Four remarkable days in a setting of pure avant-garde: from October 16 to 19, Euthalia Fragrances took part in Notes Shanghai, the leading event in Asia dedicated to niche perfumery, held at the West Bund International Convention and Exhibition Center.
An extraordinary location, in the heart of one of Shanghai’s most futuristic districts — where architecture, design, and innovation converge to create a landscape of rare inspiration.
This first participation in Asia, organized in collaboration with our Chinese market partner, marked a key step in the brand’s international development and confirmed the growing interest and recognition for Euthalia Fragrances in the region.
It was a four-day journey made of encounters, exchanges, and above all, olfactory emotions.
The Euthalia stand presented the entire collection of home fragrances, offering visitors a complete sensory experience through our most representative creations.
Among these, Genova attracted great attention — one of the Maison’s most iconic compositions — selected as a finalist at the Golden Osmanthus Awards 2025 for Best Home Fragrance, a recognition that holds deep significance for us.
Genova finalist at the Golden Osmanthus Awards 2025
The selection of the fragrance Genova among the six finalists in the Best Home Fragrance category is the result of a rigorous evaluation process: 674 entries from 198 brands, assessed through three stages of blind testing, with a panel of 110 professionals and 1,744 public voters.
Founded in 2023 by the China Daily Chemicals Association and Raily Magazine, the Golden Osmanthus Awardsrepresent the first official recognition of China’s fragrance industry, and are today considered one of its most authoritative benchmarks.
The award ceremony will take place on December 5, 2025, at the West Bund Grand Theatre in Shanghai, where the winners of each category will be announced.
For Euthalia Fragrances, this nomination is not only an honor but also a testament to the quality and personality of our creations — and to the dialogue we have begun with an audience of refined, fragrance-conscious consumers.
A collection that unites olfactory art and design
Throughout the exhibition, the entire Euthalia collection sparked great curiosity and appreciation.
Each fragrance tells a story — a place, a feeling, a fragment of Italy — blending olfactory research, design aesthetics, and the culture of contemporary living.
Particular interest was shown for Duomo Milano, admired for the allure of its inspiration and the timeless elegance of its narrative, and for the Raku Collection, our most exclusive line, celebrated for its material sophistication and unique identity.
An important step in our international journey
Euthalia Fragrances’ participation in Notes Shanghai represents an important milestone in our global expansion, strengthening the Maison’s presence on the international stage and consolidating its reputation among the most distinctive and refined brands in the world of home perfumery.
The warm welcome and enthusiasm we received reflect a shared sensibility: a vision of fragrance not only as a personal experience but as an integral part of contemporary luxury and interior culture — a language that defines atmospheres, shapes emotions, and becomes an essential element of spatial design.
A new chapter begins
Notes Shanghai marks the beginning of a new chapter for Euthalia Fragrances — an Asian debut that blends Italian elegance, innovation, and a deep passion for the art of fragrance.
A success that confirms the strength of our path and opens the door to new opportunities for growth, collaboration, and cultural dialogue.
From the heart of Genoa to the modern skyline of Shanghai, our journey continues: transforming every fragrance into an emotion, and every space into an experience.