From September 4th to 8th, 2025, Euthalia Fragrances will take center stage at Maison&Objet, the most prestigious international trade fair dedicated to design, decoration, and the art of living, which every year brings together in Paris the foremost players in the industry. A unique showcase that unites established brands and emerging realities in a continuous dialogue of creativity, innovation, and style.
The Genoese maison will be located in a prime position in Hall 6, Stand L26, among the most renowned international names in the sector. An exceptional setting that confirms the recognition and credibility achieved by Euthalia Fragrances over the years, thanks to a vision that blends olfactory refinement, contemporary design, and a distinctive aesthetic identity.
Maison&Objet: the fair that sets global trends
Maison&Objet is not merely an exhibition, but a privileged observatory of global trends in home décor, design, and lifestyle. Each edition becomes a meeting point for buyers, architects, interior designers, concept stores, distributors, and journalists, who gather here to identify the new directions of the market.
With over 60,000 professional visitors from more than 140 countries, the fair represents an unmissable opportunity for those working in the industry who wish to discover, in one place, the most innovative proposals and creative excellence. Taking part means not only showcasing one’s products but also entering into an international dialogue on the future of living, where aesthetics and functionality find new forms of balance.
For Euthalia Fragrances, Maison&Objet is much more than a stage: it is the natural framework for giving voice to a project that unites home fragrance, design, and the culture of contemporary living.
What’s new in 2025: between olfactory research and aesthetic value
The September 2025 edition will be the ideal occasion for Euthalia Fragrances to unveil its upcoming new olfactory creations. The Genoese maison will present, in preview, the novelties of the 2025 collection, enriching a catalogue already distinguished by elegance, refinement, and evocative power.
A special focus will be devoted to the Christmas proposals, a key moment of the year when fragrance becomes experience, memory, and atmosphere. Euthalia’s holiday fragrances are a perfect synthesis of convivial warmth and sophisticated refinement, capable of transforming any environment into a place of shared emotion.
Among the absolute highlights will be Oud Rubis, the latest icon of the maison. A composition that blends the tropical energy of passion fruit with the timeless nobility of oud, creating a vibrant, modern, and fascinating contrast. Oud Rubis is not merely a fragrance: it is an olfactory tale that unites distant worlds, in a balance of notes designed to surprise and envelop.
Euthalia Fragrances: identity, design, and contemporary luxury
Founded in Genoa, Euthalia Fragrances has distinguished itself since its inception with a unique approach to the world of home perfumery. Not just simple fragrances, but “Luxury Scented Emotions”: experiences that speak through scent and are expressed with design objects conceived to integrate seamlessly into the most exclusive spaces.
Minimalist and refined aesthetics, attention to detail, and constant olfactory research have made the brand a reference point for those seeking to combine fragrance and design into a single coherent and distinctive identity. From collaborations with architects and interior designers to olfactory branding projects developed for institutions and companies, Euthalia Fragrances today stands among the leading international players in the sector.
Its presence at Maison&Objet confirms this vocation, offering the opportunity to present not only new fragrances to a select audience but the entire vision of a brand that aims to redefine the very concept of home perfumery.
An invitation to Paris
Maison&Objet will therefore be the perfect setting to meet clients, partners, and professionals in the sector, and to establish new commercial and creative relationships.
Euthalia Fragrances warmly invites buyers, architects, designers, and home décor enthusiasts to visit its stand:
Hall 6 | Stand L26 – Parc des Expositions de Villepinte, Paris
from September 4th to 8th, 2025.
An unmissable opportunity to discover up close the new olfactory icons of 2025, immerse yourself in Euthalia’s festive atmospheres, and be captivated by the evocative power of Oud Rubis, the fragrance that marks a new milestone in the maison’s creative evolution.
Fragrance as the language of design
Maison&Objet is a meeting point between aesthetics, innovation, and research. For Euthalia Fragrances, being present means reaffirming its international vocation and consolidating a journey that looks to the future with ambition and coherence.
Fragrance thus becomes a universal language of contemporary design, able to converse with architecture, furnishings, and lifestyle. In September, Paris will be infused with the olfactory atmospheres of Euthalia: an invitation to experience something that goes beyond perfume, entering a world of emotion, elegance, and inspiration.