In the month when Milan becomes the world’s capital of design, amidst visionary installations, experimental architecture and international creativity, Euthalia Fragrances celebrates the soul of the city with a fragrance that tells its story, beauty and essence: Duomo Milano.
From April 7th to 12th, 2025, the Salone del Mobile and the Design Week transform every corner of the city into a sensory narrative. In this context, even fragrance becomes a design language. With Duomo Milano, Euthalia Fragrances has created a scent that not only perfumes spaces but also interprets the deepest identity of the city, translating the essence of its most iconic monument into an olfactory signature.
An Icon You Can Breathe: the Scent of the Duomo
Duomo Milano was not born by chance. Launched in 2022 by Euthalia Fragrances in collaboration with Mediaset Brand Extension and the Veneranda Fabbrica del Duomo, the fragrance is part of a solidarity project supporting the ongoing restoration of the Cathedral. A union of culture, heritage and sensibility that turns each diffuser into a small, meaningful act for the city (see the press review).
The composition draws direct inspiration from the sacred and monumental atmosphere of the Duomo. The top notes introduce a spicy and aromatic touch, with red berries and juniper bringing a vibrant, luminous freshness—almost architectural in nature. The heart reveals a spiritual, profound accord of incense and palo santo, evoking the solemnity of the interiors, the stillness, and the timeless presence within the cathedral’s nave.
The base is rich, well-structured and beautifully balanced: a woody-amber accord, gently resinous thanks to elemi, envelops and defines the fragrance, leaving behind a trail that tells of stone, history and living marble.
Scent and Space: A Dialogue During Design Week
During Milan Design Week, every space becomes an experience. In this context, fragrance is a powerful yet invisible element. More and more designers now include olfactory identity in their interiors, aware of how scent can shape emotional perception just like materials, light and acoustics.
Design is also what we breathe: the olfactory dimension defines space as much as textures and forms. Duomo Milano fits seamlessly into this vision. It enhances both classic and contemporary settings. Whether in a minimalist showroom, a site-specific installation or a meticulously designed reception area, its presence is subtle yet distinctive, making any environment instantly memorable.
A Fragrance That Tells the Story of Milan
Duomo Milano is much more than a home fragrance: it is an olfactory symbol. It weaves together history and design, spirituality and vision, heritage and innovation. A heartfelt tribute to the city, conveyed through the most intimate and lasting sense: smell.
And it is precisely during the Salone del Mobile, as Milan opens its doors to the world and becomes an international stage, that this fragrance speaks louder. Because to tell the story of Milan is also to breathe its identity.
Euthalia Fragrances: Masters in the Art of Olfactory Identity
Euthalia Fragrances is renowned for its ability to transform iconic places and cultural events into immersive olfactory experiences, through bespoke scent creations. Beyond Duomo Milano, the brand has crafted the official fragrance of the City of Genova, the Genoa International Boat Show, and the International Alba White Truffle Fair. In every project, Euthalia gives soul to a place using an invisible yet unforgettable language: that of scent.
Where to Discover Duomo Milano During Design Week
During the Salone del Mobile and Milan Design Week 2025, experience Duomo Milano in the place where it all began: the Duomo Shop, located at Piazza Duomo 14/A, right beside the Cathedral.
Alternatively, you can purchase it at *euthaliafragrances.com or from official Euthalia Fragrances resellers in Milan.