{"id":2529,"date":"2019-09-11T17:44:08","date_gmt":"2019-09-11T15:44:08","guid":{"rendered":"https:\/\/www.euthaliafragrances.com\/scent-of-genoa-worlds-first-scented-city\/"},"modified":"2024-07-02T10:22:19","modified_gmt":"2024-07-02T08:22:19","slug":"scent-of-genoa-worlds-first-scented-city","status":"publish","type":"post","link":"https:\/\/www.euthaliafragrances.com\/en\/scent-of-genoa-worlds-first-scented-city\/","title":{"rendered":"Scent of Genoa, World&#8217;s First Scented City"},"content":{"rendered":"\n<p>From September 12th to October 13th, 2019, the historic center of Genoa hosted an unprecedented event: <strong>&#8220;Scent of Genoa, World&#8217;s First Scented City&#8221;<\/strong>, a unique initiative conceived and implemented by the Genoese <strong>startup<\/strong> <strong>Euthalia Fragrances<\/strong> in collaboration with the <em>City of Genoa<\/em>, the <em>Liguria Region<\/em>, and under the enthusiastic patronage of Mayor Marco Bucci.<\/p>\n\n\n\n<p>For the <strong>first time in history<\/strong>, a city was transformed into a veritable olfactory oasis with the creation and launch of the <strong>&#8220;Genova&#8221; fragrance<\/strong>, inspired by the iconic scents of the magnificent city. The essence, characterized by the unmistakable note of <strong>basil<\/strong>, emblematic of Genoese cuisine and culture, was enriched with aromatic herbs typical of the <em>Ligurian Riviera<\/em> and a subtle spicy accent of clove, evoking Genoa\u2019s glorious past as a <em>Maritime Republic<\/em>, once a crossroads of trade routes and a bridge between the East and the West.<\/p>\n\n\n\n<p>The <strong>olfactory journey<\/strong>, extending over <strong>two kilometers<\/strong>, involved more than <strong>200 businesses<\/strong> and dispersed over <strong>500 liters<\/strong> of fragrance.\u00a0The <strong>aromatic route<\/strong> began at Galleria Mazzini, continuing along Via Roma, Via XXV Aprile, passing by the Carlo Felice Theatre and Via Luccoli, then reaching Piazza Campetto, Via Banchi, Via degli Orefici, Via di Sottoripa, Via Canneto il Lungo, Piazza delle Erbe, Via San Lorenzo, and ending at Via di Scurreria, where the <strong>Euthalia Fragrances<\/strong> flagship store, festively decorated for the event, is located.<\/p>\n\n\n\n<p>The event not only captured the enthusiasm of the Genoese but also that of the many tourists in the city during that period, creating a <strong>magical atmosphere<\/strong> that made Genoa the olfactory center of Europe. The initiative also resonated during the <strong>Genoa International Boat Show<\/strong>, held from September 19th to 24th, where the &#8220;Genova&#8221; fragrance was welcomed as the <strong>official scent<\/strong> of the fair, offering the 120,000 visitors a unique <strong>multisensory experience<\/strong>.<\/p>\n\n\n\n<p>This project not only achieved national success but also gained international recognition, elevating Genoa to even greater prestige. The city of <strong>Genoa<\/strong> has thus become <strong>the first and only city in the world<\/strong> to have its own <strong>olfactory logo<\/strong>, a symbol destined to remain in the hearts and minds of all Genoese and lovers of the Superba from around the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From September 12 to October 13, 2019, Genoa became the first scented city in the world.<\/p>\n","protected":false},"author":1,"featured_media":6790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[69],"tags":[98,90,97,99],"class_list":["post-2529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-genoa","tag-genova-profumata","tag-genova-profumata-en","tag-scent-of-genoa"],"_links":{"self":[{"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/posts\/2529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/comments?post=2529"}],"version-history":[{"count":0,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/posts\/2529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/media\/6790"}],"wp:attachment":[{"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/media?parent=2529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/categories?post=2529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/tags?post=2529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}