{"id":11604,"date":"2026-01-26T12:45:58","date_gmt":"2026-01-26T11:45:58","guid":{"rendered":"https:\/\/www.euthaliafragrances.com\/inizio-2026-straordinario-maison-objet\/"},"modified":"2026-02-16T12:57:17","modified_gmt":"2026-02-16T11:57:17","slug":"start-2026-remarkable-maison-objet","status":"publish","type":"post","link":"https:\/\/www.euthaliafragrances.com\/en\/start-2026-remarkable-maison-objet\/","title":{"rendered":"Maison&Objet: a Remarkable Start for Euthalia Fragrances"},"content":{"rendered":"\n

Some events are not simply trade shows, but true turning points. For Euthalia Fragrances<\/a>, Maison&Objet<\/a> was exactly that: the start of the year lived with energy, vision, and an emotional charge we will carry with us for a long time.<\/h3>\n\n\n\n

Paris welcomed us with that unique blend of international pace and creative sensibility that makes this fair a privileged observatory for those working in design, d\u00e9cor, and hospitality. For us\u2014who interpret the art of living through the language of scent\u2014it was the ideal setting to open 2026 in the most intense way: meeting people, listening to markets, gathering confirmations, and embracing new perspectives.<\/h3>\n\n\n\n
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start<\/p>\n\n\n\n

A year beginning with energy and vision<\/strong><\/p>\n\n\n\n

From the very first days, the Euthalia Fragrances stand became a lively, constant meeting point. Not only because of the flow of visitors, but because of the quality of the conversations: genuine, attentive, and often surprisingly deep.<\/p>\n\n\n\n

Buyers, distributors, interior designers, hospitality professionals, concept stores, and new potential partners from all over the world stopped by to discover our olfactory universe. When a project is born from a clear vision, you can feel it immediately\u2014in the questions, in the attentive gaze, in the curiosity of those who want to understand what lies behind a collection, a composition, an aesthetic.<\/p>\n\n\n\n

The stand: a recognizable signature<\/strong><\/p>\n\n\n\n

One of the most commented-on elements\u2014and the one that moved us the most\u2014was the stand itself: iconic, recognizable, coherent. Not a simple \u201ccontainer,\u201d but a statement of identity.<\/p>\n\n\n\n

Maison&Objet is a demanding stage: here, every detail speaks, every choice is read and interpreted. Seeing our space become a true signature, capable of conveying style and character at first glance, was one of the strongest satisfactions.<\/p>\n\n\n\n

Many visitors told us they recognized Euthalia \u201cfrom afar,\u201d thanks to a clean, sharp, distinctive aesthetic imprint. And for a brand that works with the invisible, there is no greater compliment than being instantly recognizable at first sight.<\/p>\n\n\n\n

The most requested fragrances: identities that leave a mark<\/strong><\/p>\n\n\n\n

If the stand captured attention, it was the fragrances that turned curiosity into enthusiasm. During the fair, we clearly perceived which compositions received the greatest spotlight, becoming the protagonists of stories, trials, comparisons, and requests.<\/p>\n\n\n\n

Oud Rose<\/a><\/strong>\u00a0confirmed its magnetic allure: a rare balance between intensity and refinement, able to attract both those who love warm, resinous notes and those seeking an elegant, contemporary signature.<\/p>\n\n\n\n

Alongside it,\u00a0Oud Rubis<\/a><\/strong>\u00a0immediately sparked the imagination: intense, vibrant, with a bold character that cannot go unnoticed\u2014and precisely for that reason, it stays in the memory.<\/p>\n\n\n\n

Among the most appreciated discoveries,\u00a0Silken Pear<\/a><\/strong>\u00a0won hearts with its sophisticated delicacy: a luminous, clean freshness\u2014never banal\u2014that spoke to very different audiences. It is one of those fragrances that may feel simple at first impact, yet reveals complexity and care as you live with it.<\/p>\n\n\n\n

Then\u00a0Muse Tuberose<\/a><\/strong>, sensual and enveloping, captivated anyone looking for a generous, full floral presence\u2014almost theatrical in its elegance. Finally,\u00a0Jasmine and Berries<\/a><\/strong>, surprising and contemporary, impressed with its ability to blend brightness and depth in a playful yet undeniably refined way.<\/p>\n\n\n\n

Beyond bestsellers: appreciation for the entire collection<\/strong><\/p>\n\n\n\n

That said, it would be unfair to reduce Maison&Objet to \u201cfive protagonists.\u201d The strongest message we received was different: the entire collection<\/strong> was perceived as coherent, meticulous, and distinctive.<\/p>\n\n\n\n

Many visitors spoke of a \u201csignature,\u201d of \u201cidentity,\u201d of \u201crecognizability.\u201d And that is the core of our work: creating fragrances that are not only pleasant, but that build a language, an atmosphere, a stylistic choice.<\/p>\n\n\n\n

start<\/p>\n\n\n\n

International meetings and feedback that becomes direction<\/strong><\/p>\n\n\n\n

Maison&Objet was also the place for meaningful meetings with partners already close to the brand, as well as with new interlocutors who may open exciting scenarios. In a global market, the value of a fair lies not only in \u201cshowing,\u201d but in understanding: understanding what markets are looking for, which needs are emerging, which sensibilities are evolving.<\/p>\n\n\n\n

We gathered precious feedback, sharp observations, and insights that will accompany our next decisions. And this is where enthusiasm becomes method\u2014because the energy of these days does not remain a memory, but turns into direction.<\/p>\n\n\n\n

start<\/p>\n\n\n\n

A new collection revealed\u2026 but not yet announced<\/strong><\/p>\n\n\n\n

Within this journey, there is also a detail that makes us especially happy: at Maison&Objet we unveiled a wonderful new collection, welcomed with great curiosity and overwhelmingly positive reactions.<\/p>\n\n\n\n

We cannot officially announce it yet\u2014and perhaps it is precisely this anticipation that makes it even more desirable\u2014but we can say one thing with certainty: what is coming represents a new chapter that remains coherent with our vision, and we cannot wait to share it with you when the time is right.<\/p>\n\n\n\n

start<\/p>\n\n\n\n

A clear signal for 2026<\/strong><\/p>\n\n\n\n

We close this experience with gratitude and momentum. Gratitude to everyone who stopped by, who gave us their time and attention, who recognized a true value in our work.<\/p>\n\n\n\n

And momentum, because Maison&Objet reminded us\u2014once again\u2014how powerful scent can be as a language of living: a language that connects cultures, expresses identity, and creates immediate bonds.<\/p>\n\n\n\n

2026 has begun with a clear signal: Euthalia Fragrances is ready to take its vision even further. And for us, this is only the beginning.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ci sono appuntamenti che non sono semplicemente fiere, ma veri e propri punti di svolta. Maison&Objet, per Euthalia Fragrances, \u00e8 stato esattamente questo…<\/p>\n","protected":false},"author":9,"featured_media":11602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/posts\/11604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/comments?post=11604"}],"version-history":[{"count":2,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/posts\/11604\/revisions"}],"predecessor-version":[{"id":11607,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/posts\/11604\/revisions\/11607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/media\/11602"}],"wp:attachment":[{"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/media?parent=11604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/categories?post=11604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/tags?post=11604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}