{"id":10256,"date":"2024-10-11T17:21:12","date_gmt":"2024-10-11T15:21:12","guid":{"rendered":"https:\/\/www.euthaliafragrances.com\/fragranza-tartufo-bianco-alba\/"},"modified":"2024-10-11T23:22:40","modified_gmt":"2024-10-11T21:22:40","slug":"truffle-fragrance-bianco-alba","status":"publish","type":"post","link":"https:\/\/www.euthaliafragrances.com\/en\/truffle-fragrance-bianco-alba\/","title":{"rendered":"Exclusive behind the scenes of Bianco d&#8217;Alba: olfactory art and territorial identity"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-db63585aa606f3257a2716285fef44b3\" style=\"color:#6f3722;font-style:normal;font-weight:600\">The launch of&nbsp;<strong><a href=\"https:\/\/www.euthaliafragrances.com\/en\/white-truffle-perfume-alba\/\">Bianco d&#8217;Alba<\/a><\/strong>, the new home fragrance created by&nbsp;<strong>Euthalia Fragrances<\/strong>&nbsp;and the new&nbsp;<strong>olfactory identity<\/strong>&nbsp;of the&nbsp;<a href=\"https:\/\/www.fieradeltartufo.org\" target=\"_blank\" rel=\"noopener\"><strong>International Alba White Truffle&nbsp;<\/strong>Fair<\/a>, is a tribute to the excellence of the&nbsp;<em>white truffle<\/em> and the essence of the&nbsp;<em>Langhe<\/em>. This project goes beyond the creation of a simple fragrance: it is an olfactory work of art that captures the breath of a land rich in history and beauty.<\/h3>\n\n\n<div data-block-name=\"woocommerce\/handpicked-products\" data-content-visibility=\"{&quot;image&quot;:true,&quot;title&quot;:true,&quot;price&quot;:false,&quot;rating&quot;:true,&quot;button&quot;:true}\" data-products=\"[9800]\" class=\"wc-block-grid wp-block-handpicked-products wp-block-woocommerce-handpicked-products wc-block-handpicked-products has-3-columns has-multiple-rows\"><ul class=\"wc-block-grid__products\"><li class=\"wc-block-grid__product\"><span class=\"gtm4wp_productdata\" style=\"display:none; visibility:hidden;\" data-gtm4wp_product_data=\"{&quot;internal_id&quot;:9800,&quot;item_id&quot;:9800,&quot;item_name&quot;:&quot;BIANCO D&#039;ALBA - Reed Diffuser&quot;,&quot;sku&quot;:9800,&quot;price&quot;:39,&quot;stocklevel&quot;:null,&quot;stockstatus&quot;:&quot;instock&quot;,&quot;google_business_vertical&quot;:&quot;retail&quot;,&quot;item_category&quot;:&quot;Home Fragrances Collection&quot;,&quot;item_category2&quot;:&quot;Home Diffuser&quot;,&quot;id&quot;:9800,&quot;productlink&quot;:&quot;https:\\\/\\\/www.euthaliafragrances.com\\\/en\\\/prodotto\\\/bianco-alba-reed-diffuser\\\/&quot;,&quot;item_list_name&quot;:&quot;General Product List&quot;,&quot;index&quot;:0,&quot;product_type&quot;:&quot;variable&quot;,&quot;item_brand&quot;:&quot;&quot;}\"><\/span>\n\t\t\t\t<a href=\"https:\/\/www.euthaliafragrances.com\/en\/prodotto\/bianco-alba-reed-diffuser\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.euthaliafragrances.com\/wp-content\/uploads\/2024\/10\/euthalia-fragrances-bianco-alba-peach-diffusore-a-bastoncini-800x800.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Fragranza Bianco d&#039;Alba. Diffusore a bastoncini Euthalia Fragrances, con flacone in vetro trasparente. Il tappo in legno e i bastoncini completano il design elegante, ideale per profumare ambienti con una fragranza raffinata e di lunga durata.\" srcset=\"https:\/\/www.euthaliafragrances.com\/wp-content\/uploads\/2024\/10\/euthalia-fragrances-bianco-alba-peach-diffusore-a-bastoncini-800x800.jpg 800w, https:\/\/www.euthaliafragrances.com\/wp-content\/uploads\/2024\/10\/euthalia-fragrances-bianco-alba-peach-diffusore-a-bastoncini-300x300.jpg 300w, https:\/\/www.euthaliafragrances.com\/wp-content\/uploads\/2024\/10\/euthalia-fragrances-bianco-alba-peach-diffusore-a-bastoncini-150x150.jpg 150w, https:\/\/www.euthaliafragrances.com\/wp-content\/uploads\/2024\/10\/euthalia-fragrances-bianco-alba-peach-diffusore-a-bastoncini-768x768.jpg 768w, https:\/\/www.euthaliafragrances.com\/wp-content\/uploads\/2024\/10\/euthalia-fragrances-bianco-alba-peach-diffusore-a-bastoncini-75x75.jpg 75w, https:\/\/www.euthaliafragrances.com\/wp-content\/uploads\/2024\/10\/euthalia-fragrances-bianco-alba-peach-diffusore-a-bastoncini-480x480.jpg 480w, https:\/\/www.euthaliafragrances.com\/wp-content\/uploads\/2024\/10\/euthalia-fragrances-bianco-alba-peach-diffusore-a-bastoncini-135x135.jpg 135w, https:\/\/www.euthaliafragrances.com\/wp-content\/uploads\/2024\/10\/euthalia-fragrances-bianco-alba-peach-diffusore-a-bastoncini.jpg 1000w\" sizes=\"(max-width:767px) 480px, (max-width:800px) 100vw, 800px\" \/><\/div>\n\t\t\t\t\t<div class=\"wc-block-grid__product-title\">BIANCO D&#8217;ALBA &#8211; Reed Diffuser<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"https:\/\/www.euthaliafragrances.com\/en\/prodotto\/bianco-alba-reed-diffuser\/\" aria-label=\"Select options for &ldquo;BIANCO D&#039;ALBA - Reed Diffuser&rdquo;\" data-quantity=\"1\" data-product_id=\"9800\" data-product_sku=\"\" data-price=\"39\" rel=\"nofollow\" class=\"wp-block-button__link  add_to_cart_button\">Select options<\/a><\/div>\n\t\t\t<\/li><\/ul><\/div>\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-700b366570bfaaa85bd715b6c3d8c356\" style=\"color:#6f3722;font-size:0px\">White truffle fragrance<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">The Creative Process: A Delicate Balance of Refinement and Nature<\/h3>\n\n\n\n<p>Behind the creation of\u00a0<strong><a href=\"https:\/\/www.euthaliafragrances.com\/en\/white-truffle-perfume-alba\/\" data-type=\"link\" data-id=\"https:\/\/www.euthaliafragrances.com\/en\/white-truffle-perfume-alba\/\">Bianco d&#8217;Alba<\/a><\/strong>\u00a0was a long process of study and experimentation, with particular attention to the balance of olfactory notes. The main challenge was to incorporate the note of the\u00a0<strong>white truffle<\/strong>in a way that it would be perceivable yet harmonized within the composition. \u201cWe didn\u2019t want the white truffle note to be too dominant,\u201d explains\u00a0<strong>Martino Gavazzi<\/strong>,\u00a0<em>CEO<\/em>\u00a0and\u00a0<em>fragrance designer<\/em>\u00a0of Euthalia Fragrances. \u201cIt needed to be present in an elegant way, almost suspended between the top and heart notes, giving the fragrance a refined complexity.\u201d<\/p>\n\n\n\n<p>The fragrance had to convey the essence of the&nbsp;<strong>Langhe<\/strong>, blending the olfactory nuances of the undergrowth, hills, and the land where the white truffle grows. The earthy, woody, and musky notes needed to be well-balanced, evoking the natural landscape without ever becoming excessive or redundant. &#8220;We worked extensively to make these components organic and coherent, creating a fragrance that authentically and sophisticatedly evokes the nature of the Langhe,&#8221; adds Gavazzi.<\/p>\n\n\n\n<p>Another complexity was to achieve an olfactory experience that was layered but uniform. Each accord had to be distinguishable without sacrificing the overall harmony of the fragrance. &#8220;We want those who experience&nbsp;<strong>Bianco d&#8217;Alba<\/strong>&nbsp;to perceive all its facets distinctly, but for them to come together in a coherent experience. This makes the fragrance dynamic and ever-evolving, inviting discovery with each encounter.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Olfactory Identities: Evoking Territories and Monuments through Fragrances<\/h3>\n\n\n\n<p><strong>Bianco d&#8217;Alba<\/strong>\u00a0follows a path of creating\u00a0<em>olfactory identities<\/em>\u00a0that\u00a0<strong>Euthalia Fragrances<\/strong>\u00a0has already explored with\u00a0<em><strong><a href=\"https:\/\/www.euthaliafragrances.com\/en\/special-editions\/\" data-type=\"link\" data-id=\"https:\/\/www.euthaliafragrances.com\/en\/special-editions\/\">iconic projects<\/a><\/strong><\/em>.<\/p>\n\n\n\n<p>In 2022, Euthalia created\u00a0<strong><a href=\"https:\/\/www.euthaliafragrances.com\/en\/milan-duomo\/\" data-type=\"link\" data-id=\"https:\/\/www.euthaliafragrances.com\/en\/milan-duomo\/\">Duomo Milano<\/a><\/strong>, the olfactory identity of the famous Milanese monument, a symbol of Italian art and culture, in collaboration with <strong><a href=\"https:\/\/www.brandextension.mediaset.it\/en\/brand\/duomo-milano_24.html\" data-type=\"link\" data-id=\"https:\/\/www.brandextension.mediaset.it\/en\/brand\/duomo-milano_24.html\" target=\"_blank\" rel=\"noopener\">Mediaset Brand Extension<\/a><\/strong>, for <strong><a href=\"https:\/\/www.duomomilano.it\/en\/about-us\/veneranda-fabbrica-duomo\/\" data-type=\"link\" data-id=\"https:\/\/www.duomomilano.it\/en\/about-us\/veneranda-fabbrica-duomo\/\" target=\"_blank\" rel=\"noopener\">Veneranda Fabbrica del Duomo<\/a><\/strong>, in a project that supports the restoration of the Cathedral. In this project, the <strong><a href=\"https:\/\/www.euthaliafragrances.com\/en\/prodotto\/duomo-milano-home-diffuser\/\" data-type=\"link\" data-id=\"https:\/\/www.euthaliafragrances.com\/en\/prodotto\/duomo-milano-home-diffuser\/\">fragrance<\/a><\/strong> was built around the main note of\u00a0<strong>incense<\/strong>, combined with woody, amber, and spicy accords, evoking not only the architectural grandeur of the Duomo but also its sacredness. Incense, historically associated with places of worship, created a deep sensory connection between the monument and the emotions of its visitors.<\/p>\n\n\n\n<p>In 2019, Euthalia designed the\u00a0<a href=\"https:\/\/www.euthaliafragrances.com\/en\/prodotto\/home-diffuser-genova\/\" data-type=\"link\" data-id=\"https:\/\/www.euthaliafragrances.com\/en\/prodotto\/home-diffuser-genova\/\">Genova<\/a>\u00a0fragrance for the event &#8220;<strong><a href=\"https:\/\/www.euthaliafragrances.com\/en\/genova\/\" data-type=\"link\" data-id=\"https:\/\/www.euthaliafragrances.com\/en\/genova\/\">Genova Profumata \u2013 World&#8217;s First Scented City<\/a><\/strong>.&#8221; Here, the starring note was\u00a0<strong>basil<\/strong>, a symbol of the city of Genoa, accompanied by a mix of aromatic herbs inspired by the freshness of the\u00a0<em>Ligurian Riviera<\/em>. This composition captured the Mediterranean essence of Genoa, presenting the public with a fragrance that recalls the landscape and tradition of Liguria, intimately linking the fragrance to its territory.<\/p>\n\n\n\n<p style=\"font-size:0px\">White truffle fragrance<\/p>\n\n\n\n<p>In both cases, just like Bianco d&#8217;Alba,&nbsp;<em>the connection between the fragrance and the territory<\/em>&nbsp;was fundamental in creating a coherent and representative olfactory narrative. A fragrance is not simply a combination of essences but becomes an emotional vehicle, capable of evoking places, memories, and sensations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Immersive Experiences: A Langhe Wood in the Heart of Alba<\/h3>\n\n\n\n<p>For the launch of&nbsp;<strong>Bianco d&#8217;Alba<\/strong>, the&nbsp;<strong>showroom<\/strong>&nbsp;of Round was transformed into a suggestive&nbsp;<strong>wood<\/strong>, recreating the natural environment where the&nbsp;<em>white truffle<\/em>&nbsp;grows. This allowed visitors to live an&nbsp;<strong>immersive experience<\/strong>, transporting them to the heart of the&nbsp;<em>Langhe<\/em>. Walking among the plants, listening to the sounds of nature, and perceiving the notes of the fragrance provided a multisensory context perfect for understanding the soul of the perfume.<\/p>\n\n\n\n<p>The&nbsp;<strong>olfactory aperitifs<\/strong>&nbsp;organized throughout the weekend allowed guests to discover the structure of the fragrance step by step, exploring its various notes and components. These presentations, carefully curated and accompanied by stories about the creative process, created a deep connection between the public and the fragrance.<\/p>\n\n\n\n<p style=\"font-size:0px\">White truffle fragrance<\/p>\n\n\n\n<p><strong>Immersive experiences<\/strong>&nbsp;have now become an essential element for fully understanding and appreciating a fragrance. It\u2019s no longer just about &#8220;smelling&#8221; a scent but about immersing oneself in a context that represents and enhances it. These events help establish an emotional connection with the fragrance and allow for a sensory understanding of its essence, creating an indelible memory.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fragrance as a Sensory Journey<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.fieradeltartufo.org\/en\/bianco-d-alba-euthalia-fragrances\/\" data-type=\"link\" data-id=\"https:\/\/www.fieradeltartufo.org\/en\/bianco-d-alba-euthalia-fragrances\/\" target=\"_blank\" rel=\"noopener\">Bianco d&#8217;Alba<\/a><\/strong>\u00a0is not simply an ambient fragrance, but a true journey into the heart of the\u00a0<strong>Langhe<\/strong>. Through its complex and refined structure, it tells a unique story of tradition, nature, and beauty. Thanks to the experiential approach adopted during its launch, Bianco d&#8217;Alba is set to become not just an\u00a0<strong>olfactory icon<\/strong>\u00a0but also a\u00a0<strong>symbol of territorial excellence<\/strong>.<\/p>\n\n\n\n<p style=\"font-size:0px\">White truffle fragrance<\/p>\n\n\n\n<p>The art of&nbsp;<strong>Euthalia Fragrances<\/strong>&nbsp;lies in its ability to create scents that do not merely perfume a space but tell a story, evoke memories, and stir emotions. Bianco d&#8217;Alba is destined to become one of those fragrances that leave a profound mark, capable of transforming any environment into a&nbsp;<em>sensory tribute<\/em>&nbsp;to an extraordinary land.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-700b366570bfaaa85bd715b6c3d8c356\" style=\"color:#6f3722;font-size:0px\">White truffle fragrance<\/h3>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The launch of\u00a0Bianco d&#8217;Alba, the new home fragrance created by\u00a0Euthalia Fragrances\u00a0and the new\u00a0olfactory identity\u00a0of the\u00a0International Alba White Truffle\u00a0Fair, is a tribute to the excellence of the\u00a0white truffle and the essence of the\u00a0Langhe.<\/p>\n","protected":false},"author":9,"featured_media":10239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[2],"tags":[687,687,688,688,246,689,689,249,249,690,690,693],"class_list":{"0":"post-10256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-uncategorized","8":"tag-alba-en","10":"tag-bianco-dalba-en","12":"tag-euthalia-fragrances-en","13":"tag-fiera-del-tartufo-en","15":"tag-innovation-en","17":"tag-tartufo-en","19":"tag-white-truffle"},"_links":{"self":[{"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/posts\/10256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/comments?post=10256"}],"version-history":[{"count":3,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/posts\/10256\/revisions"}],"predecessor-version":[{"id":10264,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/posts\/10256\/revisions\/10264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/media\/10239"}],"wp:attachment":[{"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/media?parent=10256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/categories?post=10256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euthaliafragrances.com\/en\/wp-json\/wp\/v2\/tags?post=10256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}